A feature means a page on the site, a set of social images made from the business's own photos, and a post on our channels. A feature is free if we choose the place. Businesses can pay us to build a website or make content, but payment does not decide who we feature.
What we look for is a reason to send somebody there that is not just that the place exists. Something they do differently, do properly, or do that nobody else on the street does.